3d Rendering, Render, Animation, tuner, volvo, volvo 240, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids

I love, love, love cars.

I really, really love cars. I see them as an art form, not just a product.

Cars have so many uses. Sure, they get us from point A to point B, but also from start to finish, our happy place, freedom, and so much more. And of course, the can be extensions of our personalities.

Now, I’m not saying that a tuner Volvo 245 is my personality, but it’s fun to play around with this stuff. I thought I’d use this one as an opportunity to show a little process too. When we render products, it isn’t as simple as just clicking a button and it’s done and looks wonderful. Even after we painstakingly adjust materials, cameras, lights, etc., we still enhance it further in PhotoShop.

Check out these process step images below.

3d Rendering, Render, Animation, tuner, volvo, volvo 240, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids
The “clay”.
3d Rendering, Render, Animation, tuner, volvo, volvo 240, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids
The raw render.
3d Rendering, Render, Animation, tuner, volvo, volvo 240, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids
The final composited image.
3d Rendering, Render, Animation, tuner, volvo, volvo 240, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids
The “clay”.
3d Rendering, Render, Animation, tuner, volvo, volvo 240, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids
The raw render.
3d Rendering, Render, Animation, tuner, volvo, volvo 240, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids
The final composited image.