3d Rendering, Render, Animation, tuner, cyberpunk, porsche, porsche 959, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids

Lighting, color and mood.

95% of the work we do at Externa is focused on realistically representing products. But sometimes, we need to have things get a little more moody.

Let’s take following two images for examples. First we have the Porsche 959, an 80s supercar legend, and second the Oshkosh M-ATV, an armored military vehicle.

3d Rendering, Render, Animation, tuner, cyberpunk, porsche, porsche 959, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids
Porsche 959
3d Rendering, Render, Animation, oshkosh, military vehicle, mrap, visualization, automotive animation, automotive visualization, industrial animation, industrial visualization,VR, virtual reality, product rendering, CGI, design, michigan, west michigan, grand rapids
Oshkosh M-ATV

These are obviously very different vehicles with different stories. But we can also see how the differences in the colors of the images add to the mood, and the story of each image. You can almost smell the wet asphalt and hear the sounds of the city. The pink and blue hues bring you right into an 80s world.

On the other hand, the warmth of the rendering of the M-ATV tells a very different story. One of heat and dust and rugged ability.

Color and lighting can an so much drama to an image and are very important elements in the right situation.

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