Everyone needs a specialty. Ours seems to be Industrial, Automotive, Medical.
There are lots of reasons people or groups fall into a specialty. It might be by choice, accident (happy or otherwise), or by necessity. Sometimes it happens right away, and sometimes over a slow progression. For Externa, we found our groove within the (often intersecting) worlds of industrial products and processes, automotive OEMs and suppliers, and medical products and procedures.
I’m sure I could put together a number of Venn diagrams to explain why. But do we really need more of those? Well, here is one for how we got to our specialty in general.
Our team members have an interest, if not a passion, for the subject matter of the projects we work on. Everyone here tends to be mechanically-inclined and technically-minded. So it would make sense we would enjoy working on projects that involve highly technical subject matter! This enjoyment enhances our drive to succeed and makes each project something that is not just a success for the client, but something we are proud of.
[pullquote_left]Our team members have an interest, if not a passion for the subject matter of the projects we work on.[/pullquote_left]
Another reason we have evolved into this speciality is that there is a distinct demand for our services in the industries we serve. These segments are creating complex products and cannot be explained with a simple powerpoint or a traditional video. Once again, our distinct ability to quickly understand complex processes and products helps us to craft thorough, informative, and complete stories.
Our interests overlap with our capabilities and our targeted industry needs. That’s the sweet spot. That’s our “lane,” as they say. That is where we are most efficient and most effective. Along with drones and dogs, efficiency and effectiveness are some of our favorite things.