95% of the work we do at Externa is focused on realistically representing products. But sometimes, we need to have things get a little more moody.
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I really, really love cars. I see them as an art form, not just a product.
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What happens if you have a scheduled product launch and you can’t get product photography? Well, that’s easy. CGI. The why and the how are a little bit more involved.
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Everything is upside down, our home and work lives have been tossed in a a blender. So what now?
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And of course, anything that we can render as a still image we can animate as well!
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One of the biggest advantages of CG imaging is the ability to quickly, and inexpensively, create multiple variants. Let’s say you have a product, and that product comes in fifteen different finishes. Or maybe that product comes in 115 different finishes. Capturing those finishes can start to get expensive, especially with traditional photography.
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Sometimes the products are simple. How can you infuse life and excitement into an every day object? That is exactly the question we asked ourselves with this quick little animation of the humble whisk!
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At Externa, we have lots of passions. One which can be attributed to our Creative Director, is that of 70’s and 80’s classic Japanese sports cars.
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Linking CGI with traditional photography can provide great benefits, all by spending a little extra time in Photoshop. Very rarely does an image render out and not need any retouching at all!
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We spent a little free time making a really cool industrial robot animation. Check it out!
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