One of the biggest advantages of CG imaging is the ability to quickly, and inexpensively, create multiple variants. Let’s say you have a product, and that product comes in fifteen different finishes. Or maybe that product comes in 115 different finishes. Capturing those finishes can start to get expensive, especially with traditional photography.
For starters, you have to have all 115 different product variants on hand. Then, you have to photograph them all. It sounds easy, but if you care about consistency, things can get dicey.
[pullquote_left]”Try perfectly lining up ten different syringes that have only minor differences.”[/pullquote_left]
Have you ever tried to perfectly lining up ten different syringes that have only minor differences? When someone is flipping through those images on your website, you don’t want the images jumping back and forth. You want them all in exactly the same spot at the same size.
Now, let’s say you photographed your 67 different product variations. They all have matching lighting, angle, etc. Six months go by and now you have retired 20 of the styles, and added in seven new styles. Your photographer has probably changed his studio lighting set-up twenty-five times, not guaranteeing you will get the same end result. On the other hand, if you would have, instead, rendered your products with CGI, the same, exact lighting set-up would still exist in a saved file. You would be able to go back to your CGI vendor with the new styles and get new, perfectly matching images produced.
[pullquote_right]”And you can forget about air-brushing out fingerprints.”[/pullquote_right]
Along with your images all matching angle and lighting, they can also be provided with the background perfectly “knocked-out” or masked without any additional work in PhotoShop. And you can forget about air-brushing out fingerprints. No need to worry about those with virtual products. With today’s level of realism in CG imaging, the untrained eye cannot even tell the different between a photograph and a rendering.
Below is an example of the end result of using CG for your stills, versus using traditional photography. (Click on an image to see it larger.)